We are thrilled to announce the release of our new collaboration, Julie Browning Bova Fine Paper & Gifts! The new collection offers 11 products which have over 140 unique combinations that include a wide array of products and designs. Look for the collection this month at retailers and on Julie Browning Bova's website. We asked Jane Boatman Geller to share her thoughts with you regarding the collection. Here's what she had to say:
1. What made you feel that this collection with Julie Browning Bova was the right move for you?
Jane: Julie has such richness as an interior designer—all of that creativity and style was begging to be brought to the market in the paper and gift industry. We feel the JBB collection is very complimentary of the Boatman Geller look. Since we already have the production / wholesale end in place it was an easy fit.
2. Will you be infusing her designs into all your personalized product offerings?
Jane: We are launching the JBB line with those products that are the best fit for JBB's style and design. We are excited to be offering her designs on 11 different products to start.
3. What do you feel sets this apart from other collections?
Jane: JBB's designs have a sophistication and depth of style that is rarely seen in the paper and gift industry. The cornerstone of her designs is equestrian in nature which is a new niche in our industry. We feel the richness of the look speaks to an upscale lifestyle—whether or not horses are your passion!
4. Is there anything that you'd like to share about the development of the collection and the items you're introducing?
Jane: Julie's designs were presented to us in quite a finished format. They really were ready to be taken to the next step and polished for product. Julie's clear vision for her brand made for an almost effortless creation from concept to end product. Julie and I are both hoosiers at heart and feel passionately that good design isn't found only on the coasts—but right here in the midwest too!
5. What are you most excited about in terms of this launch?
Jane: Being able to offer such a lovely line of paper and gifts that we feel will be enthusiastically received by the Boatman Geller retailers across the country.